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Looking Glass BC

As PASEF supporters may or may not know, I (Kristina - the founder of PASEF) am currently living in British Columbia, Canada. For the past few weeks, I've seen commercials on cable television for a foundation that helps women (especially young girls) with eating disorders. The foundation is called Looking Glass BC.




I have been searching for their commercials on the internet recently (they have a great website but they haven't posted their commercials there). I had no luck finding them online, until today.


Here are the three ads that have been airing here in Canada. The ads show the terrible truth about how devastating eating disorders can become.

I encourage you to visit the official Looking Glass BC website if you want to learn more about this foundation in Canada. They also have a documentary video about eating disorders that is especially enlightening for people who have not had eating disorders themselves. If you have a few minutes to spare, I truly encourage you to watch this video.

I know this post is pretty serious, but I hope it is eye-opening. With word-of-mouth and grassroots activism, we can help women change their minds about beauty and self-worth and ultimately - with a lot of hard work and perseverance - help them to avoid eating disorders altogether. That's good news to me. :)

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